Privacy Policy

Information we collect

We collect information to operate our store, fulfill your orders, improve your experience, and comply with law. This includes:

Information you provide

• Account and profile details (name, email, password).
• Order and checkout data (shipping/billing addresses, phone number).
• Payment details processed by our payment partners (we store only limited tokenized info; full card data is handled by the processor).
• Communications with us (support messages, reviews, survey responses).
• Returns, warranty, or claim information.

Information collected automatically

• Device and usage data (IP address, browser type, device identifiers, pages viewed, time on site, referring URLs).
• Approximate location derived from your IP address.
• Cookie and similar technology data (see Cookies and tracking).

Information from third parties

• Payment processors, fraud prevention providers, and chargeback services.
• Shipping carriers and address validation services.
• Analytics and advertising partners that help us measure performance and reach relevant audiences.

We do not collect sensitive personal information unless necessary for identity verification, fraud prevention, or as required by law.

How we use your information

• Provide, operate, and improve our website and services.
• Process and fulfill orders, payments, returns, and customer support.
• Personalize content and remember your preferences.
• Send transactional communications (order confirmations, shipping updates) and, where permitted, marketing messages. You can unsubscribe at any time.
• Detect, investigate, and prevent fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our terms.

Legal bases for processing (EEA/UK)

• Contract: to provide the services you request (e.g., fulfill an order).
• Legitimate interests: to secure our services, prevent fraud, improve our site, and market to our customers.
• Consent: where required for cookies/marketing. You can withdraw consent at any time via Cookie Preferences.
• Legal obligation: to meet compliance and recordkeeping requirements.

How we share information

We share personal information with trusted partners who help us run our business, under contracts that require them to protect it and use it only for our instructions:

• Payment processing and fraud prevention providers.
• Shipping, fulfillment, and logistics partners.
• Customer support, email delivery, and cloud hosting providers.
• Analytics and advertising partners (see Advertising and analytics).

We may also share information to comply with law, respond to lawful requests, protect our rights or users, or during a business transaction (e.g., merger or acquisition).

We do not sell your personal information for money. We may share limited data for targeted advertising or cross-context behavioral advertising; you can opt out in Cookie Preferences or see Your rights below.

Cookies and tracking

We use cookies and similar technologies to operate the site and improve your experience.

• Strictly necessary: required for basic site functions like navigation, cart, and checkout.
• Performance/analytics: help us understand site usage to improve performance.
• Functional: remember choices like language and region.
• Advertising: deliver and measure ads that may be relevant to your interests.

You can manage your preferences anytime with Cookie Preferences or through your browser settings. If you disable certain cookies, parts of the site may not function properly.

Advertising and analytics

We may work with analytics providers and advertising partners to measure site performance and reach interested audiences. These partners may set cookies or read your device identifiers to provide their services.

• Analytics: to understand how visitors use our site and improve features and content.
• Advertising: to show more relevant ads and measure their effectiveness. This may be considered “sharing” or “processing for targeted advertising” under certain laws.

You can opt out of analytics/advertising cookies via Cookie Preferences. Your browser or device may also allow you to limit ad tracking.

Data retention

We retain personal information only as long as necessary for the purposes described in this policy, including to fulfill orders, maintain business records, resolve disputes, and comply with legal obligations. For example, purchase records are generally kept for at least 7 years for tax and accounting purposes.

Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is fully secure; we cannot guarantee absolute security.

Children’s privacy

Our site is not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us to request deletion.

International transfers

We are based in the United States and may process your information in the U.S. and other countries that may not have the same data protection laws as your country. Where required, we use appropriate safeguards for cross‑border transfers, such as standard contractual clauses.

Your privacy rights

EEA/UK

Subject to exceptions, you can request: access, correction, deletion, restriction, portability, and to object to processing based on legitimate interests, as well as withdraw consent where applicable. You may also lodge a complaint with your local supervisory authority.

U.S. (including CA/CO/CT/VA/UT)

Depending on your state, you may have the right to: know/access, correct, delete, portability, and opt out of targeted advertising, sales, or certain profiling. We do not sell personal information for money. To exercise rights:

• Email: [email protected]
• Include your name, email, and request type (access, delete, correct, opt‑out).

We may need to verify your identity (e.g., by confirming access to the email associated with your account or order). Authorized agents may submit requests where permitted with proof of authorization and identity verification.

To opt out of targeted advertising/cross‑context behavioral advertising on this site, use Cookie Preferences and disable “Advertising” cookies.

Marketing communications

You can unsubscribe from promotional emails using the link in the email. Transactional messages about your orders will still be sent.

California notice of collection

We collect the categories described in “Information we collect” for the purposes in “How we use your information,” and share with the types of recipients in “How we share information.” We retain data as described in “Data retention.”

Do Not Track

Some browsers send a “Do Not Track” signal. Because there is no consistent industry standard, we do not currently respond to these signals. You can manage cookies and advertising preferences as described above.

Changes to this policy

We may update this policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a new effective date.

Contact us

If you have questions about this Privacy Policy or our privacy practices, contact us: